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AI · Marketing Tool

I built a tool that reverse-engineers why videos work

Less guessing, more knowing — what the top videos are actually doing.

An editorial video-analysis board with creative signals and charts

What it is

A tool I built that studies the best-performing videos in a niche and breaks down what makes them work — the hook, the pacing, the shape of them.

The annoying part

Most of us guess at why a video takes off. It's vibes and hot takes, and you can't repeat a vibe.

What I did

I had it pull the top videos and lay out the pattern underneath them, so I could write from what already works.

Engagement pattern analysis

Figuring out, on purpose, why the good ones are good.

Where it's at

Now I start from proof instead of a hunch. My scripts got sharper, and faster to write.